Pure & Gentle

Baby Wash & Shampoo

From newborn through every stage of reaching, crawling, and exploring, your baby’s skin and hair are exposed to new environments every day. Daily contact and environmental exposure build up on delicate skin — but that same skin is still
developing and easily disrupted.

Cleansing is essential, but it must protect what the skin needs to stay balanced. Pure & Gentle is designed to gently cleanse while maintaining softness, comfort, and the skin’s natural balance from the very beginning.